Client
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Strategy
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Social Media
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Design
NRAI Pune Chapter x W&W
Don't Drink & Drive Campaign
About the project
In the wake of the , the National Restaurant Association of India Pune Chapter initiated a public awareness campaign focused on responsible drinking and discouraging drinking and driving across the city.
Based on the campaign brief shared by the association, W&W helped shape the creative direction and communication approach for the initiative. From developing the campaign hashtag #PuneDeservesBetter to designing the visual language and awareness creatives, the team worked on building a campaign that felt relevant, impactful, and community-driven.
Challanges
Creative direction and campaign communication approach Campaign hashtag ideation — #PuneDeservesBetter
Visual identity and campaign creatives
Social media communication and awareness content
Hoarding and outdoor creative designs displayed across Pune
Print media creative support
Concept and execution support for the awareness reel/storyline
Coordination and participation creatives featuring restaurateurs and hospitality partners
Campaign Rollout
The campaign was amplified through a mix of ATL and BTL activities including outdoor hoardings, social media communication, print visibility, and collaborative participation from Pune’s hospitality community.
An awareness reel built around the message of avoiding drinking and driving further strengthened the campaign narrative, while several restaurateurs and industry members came forward to support and share the initiative across their platforms.
Summary
The campaign helped create widespread visibility around responsible drinking practices and encouraged conversations around safer social behaviour in Pune’s nightlife and hospitality ecosystem.
By combining strong visual communication with industry participation, the initiative evolved into a collective message supported by the restaurant community across the city.
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