Client
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Strategy
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Social Media
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PR
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Content
Launching a Community Permit Room Bar That Pune Started Talking About
UNION by Green Box Hospitality was envisioned as a modern community permit room, blending retro nostalgia, nightlife culture, and the comfort of a neighbourhood hangout. Following our work on Gruham, we partnered with the team to build UNION's launch narrative from the ground up.
The Objective
The goal was clear: Build pre-launch buzz and curiosity
Establish UNION as a recognizable nightlife destination in Pune
Create a distinctive visual identity
Drive opening-phase footfalls
Develop a sustainable content ecosystem
The Brand Direction
Within the first few months of launch, UNION began building strong organic traction in Pune’s nightlife circuit.
Desi maximalism
Retro permit-room culture
Disco-inspired aesthetics
Music-led storytelling
Community-driven experiences
Summary
This project has been treated with lots of consideration and ideation. From the designing of the menu to every social media post, everything is thought through and has a concept/idea or mainly a reason behind it.
UNION’s interiors already had a strong character, vintage posters, layered details, retro elements, and a nostalgic permit-room energy. Instead of simplifying that complexity, we leaned into it.
We adopted a loud, expressive visual direction inspired by:
Desi Maximalism
Retro nightlife aesthetics
Disco era inspired aesthetics
Indie permit-room energy
Music-first storytelling
The moodboard revolved around flash photography, landscape-heavy layouts, bold typography, nightlife textures, and culturally rooted references that felt raw yet curated.
The soundtrack and content language also became a huge part of the identity, blending everything from disco and retro Bollywood with contemporary mixes.
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We blend strategy, storytelling, and media to build brands people notice, remember, and trust.
