Client
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Social Media
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Strategy
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Content
From The House Of Ranka Jewellers — Aahi Silverware
When we started working with AAHI Silverware from The House of Ranka, the objective was clear: build a stronger and more refined digital identity for a legacy-driven silverware brand while improving the overall consistency and communication across platforms. The brand already carried a rich product legacy, but the online presence lacked a structured visual direction and cohesive storytelling. Our role was to rebuild that experience digitally.
About the project
Festive Campaigns & Seasonal Content
As the festive season approached, the content strategy immediately shifted towards festive storytelling and occasion-based campaigns.
We worked on campaigns around:
Bhaidooj
Diwali
Festive gifting
Celebration-led communication
Weddings
Akshay Tritiya & Ram Navami
The focus was to position Aahi Silverware as a thoughtful and go to gifting choice during the festive period.
To support this, we executed:
Lifestyle product photography
UGC & Model-led shoots
Festive-themed content
Reels and short-format videos
Occasion-based creative campaigns
Feed Planning
A major highlight of the project was the transformation of the page’s visual identity.
We redesigned the overall content flow through:
Structured grid planning
Better visual consistency
Improved product storytelling
Lifestyle-focused creative direction
Cleaner brand communication
Reels optimisation and planning
The aim was to make the page feel more curated, elegant, and aligned with the premium positioning of the brand.
The Outcome
Over time, the digital presence of Aahi Silverware evolved into a much more polished and structured brand experience.
The transformation was visible through:
Better visual consistency
Improved storytelling
Stronger festive campaign recall
More premium content perception
Enhanced audience engagement
A significantly cleaner and more intentional feed presence
The project became a strong example of how strategic content direction and consistent storytelling can modernise the digital identity of a legacy-driven brand.
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Discover our other projects.
We blend strategy, storytelling, and media to build brands people notice, remember, and trust.
